Is Facebook Marketing Dead or Alive?

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So many marketers have left the platform.

People complain daily of their posts not getting seen.

People are getting kicked off and banned daily.

I hear this stuff all day long.  

Facebook loves to change things around.  They don’t do it for shits and giggles.  They do it to provide a more effective platform to build and market your business.  Embrace the changes!

The OLD way of Facebook Marketing is DEAD.  You need to learn the changes and play by the rules if you want to stay on the platform.  So many marketers have fled because they don’t want to change.

NO need to leave…I’m going to show you what you need to do to stay in the game.

Let’s talk Fan Pages

 Fan Pages and how many Likes you have used to be irrelevant.  Not the case anymore.  If you have a business…you need a fan page.  Your personal page should stay personal and you should be posting your business related stuff only to your fan pages.  Why??

Your friends and family don’t care about your business.  Ok, maybe some do but the majority don’t.  Facebook makes it super easy for people to complain about you.  On the upper right hand corner of every post is a drop down menu that looks like this…

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Facebook pays close attention to this and will put you in jail or worse…kick you off if you’re getting to many complaints.

People are on Facebook to socialize.  They think they own their newsfeed and will complain at the drop of a hat if they don’t want to see your posts or ads.

If you are posting about your product and opportunity all day long, they will mark you as a spammer.  Rightfully so.

That’s where your Fan Page comes into play.  People have opted to LIKE your Fan Page.  They want to see your stuff.  They want to get to know you.  They are less likely to complain.

Ad Campaigns

You used to be able to run Ads to targeted groups.  You still can but I highly suggest you don’t do that anymore.  These people don’t know you and are more likely to click on that drop menu and complain.  Trust me…it happens.

If you want to run ads,  only run ads to your fans and to your custom audiences.  These people are interested in you and what you have to offer.

You must have 1K Fan Page Likes to run Ads though.

You might be thinking…”How do I get Likes to my Fan Page???

Don’t just get Likes to build your #’s.  Don’t go pay a company to have people in some 3rd world country Like your page.  It’s worthless.

You need to have highly targeted fans.

You need to run a ‘Promote Your Page’ Campaign in the Ads Manager.  This needs to be ongoing and spending less than $1 per Like is acceptable.  Stay tuned because I’m going to roll out a “How to” video to show you how:)

Build Your Brand

Facebook encourages people who are giving value and building their Brand.  I hear people complain they are not getting their Ads approved and I go look at their fan page and the page is covered in their MLM.  Facebook does not condone any MLM’s or Get Rich Quick kind of businesses.  Your Fan Page should not mention your MLM or have any links to it.  Branding YOUinc is one of the first things you should do when getting started online but that’s a whole other training.

People join People, not Opportunities…Lead with YOU!

Engagement

I’m sure you have noticed your engagement is down.  If you have a Fan Page already,  you have probably noticed not a lot of people see your post organically.  There is a good reason for it.  There are so many people on FB these days who are fighting for the newsfeed.  There’s  just not enough room for everyone’s posts.

You gotta pay to play!

If you want people to see your posts….Boost It!

You can spend as little or as much as you want.  

If people start seeing your posts and engaging on them, FB will recognize this and start showing your posts more organically.  

A little hint for ya…Facebook loves video and your videos will get more organic reach than just posts or pictures alone!  Do more video!

 

I want you to succeed on Facebook!  I’m including a….

FACEBOOK GETTING-STARTED CHEAT-SHEET

10-PAGE PDF REPORT TO INSTANTLY BUILD YOUR BRAND, GET LEADS, AND MAKE SALES ON FACEBOOK

CLICK TO DOWNLOAD!

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About Somer Nelson

Hi my name is Somer Nelson. Adventurer-in-Chief at RockStarMama LLC I have a passion driven business and a passion for helping people. I am an internet marketer and I help home-based business owners build and monetize their business online! I'm always looking for the next adventure and I love my wine and coffee! I look forward to guiding you on your entrepreneurial journey!

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