3 Reasons Why Every Network Marketer Needs to Brand Themselves Online!

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Most people in the home-based business niche bring their business online and have no idea what a Brand is or why they need to Brand themselves.

Me included…

I was  actually introduced to branding shortly after I got started online but I didn’t really get it and it cost me big time.

I didn’t fully understand the logistics of it.  I thought if I got a cool tagline and picked some colors I would be branded.


I was still leading with my mlm company.  Posting the products all over and making my message all about the company I represented.

I took a video marketing course and was making videos about the product until one day I noticed one of my videos actually got shut down.

I called the marketing department of the company and they told me that I could not say or show the name of the company or their product in my videos.  If I did they wanted to see my videos first and OK them before I shared them online.

I don’t know about you, but I didn’t go into business for myself so I could be told what to do and how to market.

I went searching for answers.  I found those answers and partnered up with a Branding expert.

It made me realize that you are not a true business owner until you Brand yourself.  You are just an employee of your mlm if you skip this step.

Here is What I Discovered about Branding

Branding does include the cute tag line and colors but it’s more about tapping into  all your unique qualities and embracing your DNA.

It’s about creating amazing content and sharing your message .  People want to hear what you have to say.

You want to be the Oprah or Dr. Oz in your niche.

You need to Lead with YOU, not your product and opportunity.

It’s all how you position yourself.  The best thing you can do is to just be YOURSELF.  People are going to love you.  People are going to hate you, and some people just don’t care.

People are looking for Leaders.  This is how you become a Leader.

So let your freaky flag fly!

Your mission should not be focused on success.  It should be…how can I bring value into the lives of others.


3 Reasons Why You Need to Brand Yourself

  1. Have you ever heard the term.  “The products sell themselves.”

That is the most ridiculous statement I’ve ever heard.  If they sell themselves, why do we need reps?

Depending on what company you are with, there are thousands if not hundreds of thousands of people selling the same thing you are.

Why would they buy from you?

Most sponsors don’t have anything more to offer than the next sponsor.

Every sponsor is doing the exact  thing and offering the same thing.  They all blend together.

They are so focused on selling their product.  But what you really need to be focused on is…selling yourself.

They want to know you are the right person to partner up with.

You stand out from the masses with your Brand!


  2. Let’s imagine for a minute…you work years with your company.  You quit your job.  Everything is amazing and then one day your company goes out of business.

Have you thought about this?

Do you really want to go out of business with them?

Companies go out of business all the time and people change companies all the time.

If you’re  Branded and leading with you, then all you have to do is do a little switch-a-roo on the back end and nobody will notice.

If you are not branded and this happens, you will have to do a full overhaul and you will look like you are all over the place.

One day you are representing company X and then the next day you are all about company Y.

This does not look good.  You want to look consistent on the front-end


 3. Every company has marketing guidelines.  You may want to check into this and read the fine print.

You might be saying…”My company let’s me market anyway I want.”

Well, today that may be the case, but they can change their marketing guidelines whenever they want.


If you are looking to build a sustainable business online, branding is the only way to do it.  

There is no doubt that creating a brand online is one of the most powerful ways to share value, create authority, build a loyal following and ultimately generate profit for your business.

Branding only part of the equation though.  I have included a 5-Step Top Earner Blueprint to help you build your mlm online.  










About Somer Nelson

Hi my name is Somer Nelson. Adventurer-in-Chief at RockStarMama LLC I have a passion driven business and a passion for helping people. I am an internet marketer and I help home-based business owners build and monetize their business online! I'm always looking for the next adventure and I love my wine and coffee! I look forward to guiding you on your entrepreneurial journey!


  1. Great Post Somer,
    You speak the simple thurth it took a lot of wasted time and energy before I figured out. Yes, a product is just that “a product.” When you are your Brand, people trust you they will look at whatever you offer to see if they can use it.
    Michael the messenger, Offering Powur, to the People!
    Michael Pearce recently posted…Marketable Energy Solutions that Creates Wealth!My Profile

    • Thanks Michael…it took me awhile and a lot of failures to figure it out too:) That’s probably why I’m so passionate about getting the message out:)

  2. Ahmad


    Kewl you should come up with that. Execellnt!

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